May 13, 2022
The Worldwide Web has brought significant changes to buying behavior. Today, more transactions take place online than in the offline world, which is pushing more and more businesses to go digital.
However, surviving in the online world is no easy task. The competition is tremendous and some of the best business minds are always at play to identify new approaches and strategies to win.
To survive and grow in this extremely competitive atmosphere, it's crucial to stay up-to-date. It is also important to make the right choices and tradeoffs since resources are always limited in terms of both money and time.
In this article, we will talk in-depth about one such choice that small businesses need to make. It’s about how you want to present yourself and your business to the online world.
When it comes to presenting your business to the market, two primary approaches work the best - sales funnels and websites.
Though these days, funnels are being over-utilized, and somehow, they are on the verge of replacing websites; it's something that should never happen. Funnels and websites can work as a powerful duo that can help bring mind-blowing prosperity and growth to your business.
However, to make the most out of these robust strategies, you need to be able to point out the key differences between funnels and websites, and this article will help you to do so. It explains how you can improve your business by using a sales funnel and one-pagers together. Read on!
You can define a sales funnel as a journey that takes your potential buyer through the different stages of the buying process - from brand discovery to purchase. It follows the methodology of filtering/narrowing down the number of users to those who are ideal prospects for the offer, and this is why it's called a funnel.
A sales funnel aims to influence and direct the buying psychology of a visitor, sounds interesting, right? It holds four stages - awareness, interest, desire, and action. The best perk of using a sales funnel is that it allows you to convert users into buyers even if they don't have any prior knowledge of your brand or product.
Through the different stages of funnels, you can tell your story, show why your prospect needs your product and provide potential buyers with a number of values that they find useful without even paying. For example, free snippets of videos, charts, books, etc.
To create a result-driven funnel, you should know your potential customers in and out. When you are pretty aware of their desires, problems, and struggles, you can help them with more relevant offers and push them to convert. To learn how to use this knowledge, and craft a sales funnel and its benefits in detail, check out this article.
Every marketing and sales tool works at its best when it's used in the right way by a business. A sales funnel is not an exception. Typically, they work the best for services, particularly the ones that are above the 'permission line' of USD 100.
So, any coaches, consultants, or agents can cherish the benefits of sales funnels. Though it's uncommon, you can use a sales funnel for higher-priced or limited edition physical products. It's vital to keep in mind that sales funnels are highly customized, not only to the ideal buyers but also to the offers. Suppose you have a total of twenty different products to showcase; outlining each of their benefits and value will be a pretty daunting task. It would also be too much to consume for the audience! It’s thus important to ensure that you stick to the few focus points in your communication. Imagine being on a first date. There might be a lot of great things about you - but would you talk about it all on day one?
Now that you know the purpose and benefits of sales funnels let's give you a glance at the details related to one-page websites.
We have all come across single-page websites at different times. As the name suggests, in the case of a single-page website, all the details that are expected from your website are consolidated on one single page. However, it is not about cramping the information in minimum space. Rather we make use of multiple scrolls to fit in the different page contents. In a multipage website, when you click on a link or button you are taken to a new page. On a single-page website, when you do the same - you are taken to a different section of the same page.
If you need the inspiration to create your single-page website, you could check this gallery out!
To properly build and deploy a one-pager website, you may consider a lot of factors, including what you are doing and how you are going to serve its purpose. If you want to learn more in detail about one-page websites, then read our article on “How to Build a Value-generating One-page Website”
In the era of digitalization, every business should have a website that works like a business card, a definite point of reference, and a piece of authenticity and credibility. A one-pager website works well for every industry, and it works the best for small to medium-scale businesses. If you own a big online business, then also you can use a one-pager as your landing page.
Be it a product or a service, one-pagers can help you keep your users engaged and focused on a single objective. An attractive title, a catchy hook, and a worthy CTA define an effective one-pager website. Unlike multi-page websites, one-pagers don't contain various tabs like 'About,' 'Team,' etc.
Though a one-pager website is considered an effective conversion tool, if you have just started building your business online, we recommend you to build the funnel first. Through its stages, it will help you tell people about your business quite clearly, and they won't have to check your website again and again. Moreover, an effective funnel can allow you to enjoy conversions when you simultaneously work on developing your website.
Now you know what tools you can combine to improve your online presence. You are also aware of the fact that a sales funnel can be an awesome tool for skyrocketing the number of sales. So, both websites and sales funnels serve a vital purpose. If you don't include one or the other, it may turn out to be detrimental to your sales.
Therefore, it won't be a stupid idea to create a unique combination of a sales funnel and a one-pager website. For example, you may use blogs or pages to drive traffic to various sales funnels specific to your potential buyers' areas of interest. After all, every meaningful experiment brings out something productive!
Pro tip: If you are just starting your online business, you should first start building your sales funnel. Yes, you can do it even if you don't have a website yet. The funnel will let people know about your brand and introduce your story to them. Besides, it will showcase your offer.
Once you successfully launch the funnel, run the necessary test and let it help you in gathering more leads and more conversions. Simultaneously, you can also develop an attractive and functional single-page website. When you get it ready, let both the funnel and the website work together. Definitely, you will be able to leverage the awesome benefits associated with these two powerful tools for conversions.
When it comes to crafting state-of-the-art sales funnels and perfect one-pager websites, feel free to count on SanityDesk. SanityDesk allows you to save your valuable time and hard-earned money by making things easier and more straightforward for you. So, keep building and let your business witness a new horizon of prosperity and growth.
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