Personal message from Sam Cook

Samuel P.N. Cook

Dec 14, 2020

The email you're about to read is probably the most personal message I've ever sent you.

It's also the most important.

And like anything profound, it starts with a story...

Here's what happened:

Not long ago, I stood in the basement of an office building looking down at a leather sofa with utter exasperation and wonder.

I held a spray bottle of Windex in one hand, and a roll of paper towels in the other.

The sofa, covered in two inches of construction dust, was my latest “home” during a couch surfing adventure that was either an act of inspired courage, or a desperate mission of pure folly.

(I'll let you decide which shortly.)

This was in San Francisco.  The year was 2019.  The irony of trying to raise capital in the belly of the Silicon Valley beast from a base camp consisting of a dust-covered sofa was not lost on me.

The office belonged to an old roommate of mine from West Point, who also lived there and was letting me crash out of friendship.  

My exasperation arose from the fact that I had to wipe the couch clean every single night from the relentless dust that accumulated every 24 hours like freshly fallen snow ...

... and only then could I lay my head onto a rolled up sweatshirt hoping to get some sleep each night before another day of pitching investors to see if I could rescue my tech startup from financial disaster.

And guess what?  I did just that.  (And then some.)

But not before undergoing more plot twists than a thousand-page Russian novel ...

... and in the process uncovering (and more importantly, solving) the reasons most small entrepreneurs and businesses fail to get traction or succeed online.

And that's why I'm writing to you today…

Over the next several emails, I'm going to spill the beans on the rest of the remarkable story of how me and my team at SanityDesk solved the most crucial roadblock facing any small entrepreneur or business.

What is it?

Your website.  

And your tech.

If you think you know where I'm headed with this, guess again...

You may not realize it, but there are forces aligned against you.

It's not just from platforms that promise "push button riches"...

... or an industry standard that forces you to scotch-tape together multiple expensive services when all you REALLY want is to have a fully functioning website that presents you HONORABLY ... 

(Anyone reading this who has watched a YouTube tutorial bleary-eyed at 2 a.m. on how to use Zapier to connect [fill-in-the-blank-app] knows what I'm talking about.)

Here's the problem ....

You not only want to present yourself online in a way that makes you look good ... but in a way that just, oh, I don't know ... actually WORKS...

... and works in a way that lets you do what you do best ... by removing ALL your tech hassles in one simple place.

... with a website that is something you can be proud of...

... something that actually represents YOU ... 

And your mission ...

Because here's something I know about you:  

It's not just about making money for you.  

It's about how you present yourself to the world, about the gift you want to bring to others.

And that's exactly what I'm going to show you in my upcoming emails.

I'm calling this series, the "Website 101 MasterClass."

Look for the emails to arrive beginning tomorrow. 

In every subject line you will see this:  [W101MC] 

[W101MC] = Website 101 MasterClass

If you want to finally achieve your dream by making an IMPACT, then you'll want to read each and every email in this series.

I'm going to open your eyes to some ugly realities you probably aren't aware of, and more importantly, how to avoid them completely so that you can fulfill what you were born to do.

See you in the next email.



P.S. I couldn't have known it at the time, but couch-surfing on that dusty sofa in San Francisco was a pretty apt metaphor for my entrepreneurial journey.

There I was, Windexing a couch by night and then having various VCs pull back the curtain by day, revealing how big tech builds its empires on the backs of small businesses, only to abandon them later for bigger and greener corporate pastures.

Stay tuned for that story ... along with how it led me to go the other way and serve smaller entrepreneurs like yourself in a way that no one else does.

Written by:

Samuel P.N. Cook


Dec 14, 2020