Landing page vs. Sales Funnel - Which One to Pick?

Anujin de Bergevin

May 11, 2022

It is highly likely your next client will attempt to find your business online. It doesn’t matter which industry you are working in; 95% of your buyers will want to check your online presence before sealing the deal with your business. That’s why almost every contemporary business owner puts loads of extra focus on bringing their business online and creating a reliable way to sell their services or products. 

Needless to say, this leads to a highly competitive scenario where cutting through the noise may look pretty challenging. From among the millions of web pages/websites, yours needs to stand out so that it can grab the required attention. 

Be it the call for going digital or exploring ways to improve your online presence; you have landed on this page because you are looking for a peer-to-peer comparison of the landing page vs. the sales funnel. While both are adequately productive in generating quality conversions, it’s critical to figure out what suits your business the best. Delve deeper into this article and find the best answer to your query!

What is a Landing Page?

Simply put, a landing page is a standalone web page that aims to convert a prospect or sell a product. Due to this reason, landing pages are always to the point and concise. Besides, a single landing page works with a single product promotion or offer, nice huh?!

A landing page has to be out-of-the-ordinarily intuitive and precisely informative to serve its purpose. It should always provide the users with the perfect information whenever they need it. A landing page is, however, completely different from an entire website. Websites have an informational purpose, and they allow users to navigate through them and discover more about the brand and its offerings. 

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Landing Page Use Cases

In the modern web-development context, all pages are landing pages. Earlier, the idea was to share your website name with potential customers. The customer, would type in the name & enter your site - most often, they would “land” on your site via the homepage. 

It’s no longer just that way. There are various ways for the users to “land” to your site: 

  • They can get to know about your site, and enter from the homepage.

  • They can find a blog written by you and enter your site from the blog page.

  • They can click on a promotion ad or emailer & come to your site through the promotion page.

You see - the possibilities are endless.  It is thus important for you to ensure that all your pages are capable of helping users start a  purchase journey. 

Imagine, you run a financial consulting company. You publish a blog on “Best Investment Ideas in 2022”. The blog starts getting traffic through search engines. Now, you are coming in to read your blog? Definitely, people who are looking for investment ideas. Why not tell them that they can connect with you for financial consulting? In fact, you don’t need to hard sell at all times. You could have a simple goal of getting people to sign up to your newsletter when they visit your blog!

What is a Sales Funnel?

Though it's a pretty complex concept, a Sales Funnel is utterly compelling and interesting. You can define a sales funnel as a journey that helps a prospect walk through several steps to the point when they are ready to buy.  From brand awareness and discovery to purchase/checkout. 

We call it a 'funnel' as it effectively narrows the prospects to actual 'buyers' or 'clients' (just like an actual funnel that guides liquid or powder into a small opening). If you want to learn more about a sales funnel, check out this post here

The step-by-step working methodology of a sales funnel is reinforced with several automated email campaigns so that your users can remember your offer well. 

Sales Funnel - Awareness, interest, decision, action

A sales funnel unlike a landing page is made up of multiple pages. 

While building your funnel, you need to ensure that all of its elements, including copy, language, visuals, and offer, are empathizing with your prospects. Your prospect should feel comfortable, when they hit your funnel. If you talk in the language that’s relatable - you have a better chance of striking a conversation!

To develop an efficient sales funnel, you need to invest a little time. However, once the development part is over, you get a killer tool handy, which coherently leads your users to the check-out page. 

Sales Funnel Use Cases

Typically, a sales funnel works best for service-based and non-tangible products such as real-estate services, business consultations, coaching, etc. However, if you’re dealing with a single product, then also it will work perfectly. 

Remember, your consumers need time and persuasion to realize that your offer is finely aligned with their needs. Therefore, you can go for a sales funnel if your products carry higher price tags (more than 300-500$). In addition to the multi-step sales process, you can also provide your prospects with a chance to contact you via email, zoom call, etc. This will create a room for you to close the deal personally. 

Like a landing page, a sales funnel can also be accessed through the website; however, your users reach it via emails or ads in most cases. Besides, you should keep the sales funnel concise, but you can consider adding some brief info about your brand so that your potential buyers don’t leave the funnel to learn more about your brand from other sources.

Landing Page vs. Sales Funnel - Commons and Differences 

Landing pages and sales funnels share a few similarities and differences. Here’s how they look:

Commons and Differences - landing page - sales funnel

Landing Page Vs. Sales Funnel: Which One Should You Pick?

After checking out the shared info, you must have comprehended that a landing page is a standalone web page that a person 'lands' on after clicking through from an email, ad, or other digital location. On the other hand, a sales funnel is the marketing term that defines the journey, which leads your prospects' way to purchase.

While a landing page is considered an agile and convenient method of promoting a product/service, a sales funnel helps you connect with prospects and personalize their offers. It's exceptionally effective in elevating the chances of conversion. 

If you're dealing with physical products, a landing page is probably the best alternative. All you need to do is keep the product information brief and organized. 

Conversely, a sales funnel can be the right tool for a business that deals with non-physical products as it helps potential buyers understand why the offer is necessary for them. Besides, a sales funnel lets your prospects learn about your brand, keeping the entire thing highly sequential. 

Hope you've now managed to figure out what to pick - a sales funnel or a landing page. To design efficient and value-driven landing pages and sale funnels, turn to SanityDesk without a second thought! It's an all-in-one tool that assists you in creating stunning landing pages and sales funnels in a few clicks. Besides, SanityDesk's appealing pre-built templates, intuitive designs, and marketing automation help you save considerably - both on time and cost. Level up your game with SanityDesk and enjoy the absolute authority over your online marketing!

Written by:

Anujin de Bergevin

Junior Marketing Manager

May 11, 2022

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