Best Email Marketing Templates For Small Business

Kate VIrchenko

Mar 18, 2022

What is Email Marketing

Have you ever downloaded a PDF from a website or maybe bought a handbag from an e-commerce website? Of course, you have!

So, you are probably familiar with the emails that hit your mailbox soon after:

"Did you find it useful"

"Welcome to our family."

"We can't thank you enough for trusting us."

Such subject lines really spark interest in you, don't they? It might also trigger a feeling of warmth and belongingness. Well, that's pretty much what email marketing is all about; sparking that curiosity in you and keeping you engaged.

Email marketing, in other (boring) words, can also be described as a marketing channel that uses emails to promote a business, service, or product. 

You might be wondering what’s the best way to promote your new campaign or inform your clients about the new exciting tool of your software that you've just launched. Well, that's where email marketing comes into play! 

That being said, it does take a few sets of trials, errors, and a standard guideline to ace it. We have created a whole article on the dos and don'ts of email marketing, to make sure you are up to date. Feel free to check it out!

Getting back to the important things… This article will show you some situations in which your email has the best chance to connect. We have also prepared email templates that boost conversions, use them wisely though! 

Lead Magnet Promotion Email

If you have ever tried to win customers through digital marketing, you probably understand the value of customer information. 

Now, there are many ways to "seek" this information. 

Lead Magnets are one of those ways (and it works!). And the easiest way to seek information is just to ask for it (that's right!). 

But why would someone just give you their information?

Well, they probably won't JUST give away their information like that; you need to offer them something in return.  And that's where lead magnets come into play…

Lead magnets are a great way to generate leads (your future customers) who are interested in your product or service. Lead magnets can take the form of several assets such as ebooks, whitepapers, templates, and a whole lot more.

So how about you offer them a discount coupon or a free downloadable PDF in exchange for their email ID?

And …

Let’s say your lead has given you their email address in exchange for a PDF or an ebook- how do you kick-start a conversation with them? Here's how: 

Subject: Welcome to <your brand name>

From: Your Brand Name <>

To: Jane Doe <>

Hey Jane, 

I just wanted to say welcome to the <brand> community!

My name is [name], and I am glad you joined us.

I promised you a small gift - [lead magnet] once you finish the quiz/form, and I keep my promises.

[CTA to get/download the lead magnet]

Have a blast with it! But don't forget to keep your eyes on your inbox. 

Soon I will tell you more about me, my cause, and the beautiful community you are now a part of.

Talk to you soon!

Product Launch Email

Launching a new product is always exciting. What better way to celebrate your newest launch than to share that excitement with your beloved customers?

If you launched a new product in the market, you want people to know (duh!). 

Send them an email to tell them about your latest product (and maybe slide in a promo code too). 

Here's a quirky way to share that announcement with your email list:


From: Your Brand Name <>

To: Jane Doe <>

Have more than 50 tasks looming over you day after day? 

Monitoring numerous tools for marketing automation, website CMS, CRM, team chat, and content management solutions can be quite the drill; we get it. 

SanityDesk makes it easy for small businesses to manage all their tech needs with one integrated software. 

SanityDesk has a free plan (yes, it’s forever free!)

Join us here XXX

Product Pitch or Promotional Email

Marketing is all about how well you pitch your products and services to the customer.

If you can get your customers to relate, the rest is a cakewalk (well, at least most of it). 

A product pitch email can be an effective way to pitch to your users. But unfortunately, sending them tons of emails and asking them to hit the buy button won't do the trick. It has to be more strategic. 

And, well, nobody likes being thrown into their customer's Spam folder. But how to avoid that? Send your follow-up email 3 days after you have initially contacted your customers. After that, be patient and wait for about 1-3 weeks before sending them another email.

This gives your customer a bit of time to get the first email and think before you pester them again. However, if you wait too long to mention your brand, they might forget all about you and move on to one of your competitors instead. So, be on time, keep it short, sincere. 

Pro Tip: Weekly follow-up on the product feature reveals and "coming soon" emails that create curiosity can make the difference. 

An example of an email can be … 

Subject:: Did you see this?

From: Samuel P.N. Cook 

To: Jane Doe <>

Yesterday you requested a chance to build your entire business FREE on the SanityDesk Software, and I just wanted to check back in a see if you had a chance to sign-up for it yet.

[More importantly, I wanted to make sure you saw this video...]

<<Watch The Video>>

If you're really serious about finally launching your business online, then this is the ideal first step.

Not only does it work, but getting access to this Free Software it's the tiniest investment you can make and still have a realistic expectation of results.

So get it now while you can:

<<Watch The Video>>

We have limited spots available for this special program, and it won't be available much longer, so I would grab your spot now while it's still fresh in your mind.

Talk soon,

Re-engagement Email (For Warm Leads)

Invesp. Says 7% of business revenue comes from returning customers. 

Just because some of your users haven't engaged with you in a while doesn't mean that they are gone forever.

Don't give up on them. 

Win your lost subscribers with relevant content or even exclusive offers.

Pro Tip: Don't hesitate to send your clients follow-up and re-engagement emails; it might (and probably will) take a few attempts to win them over, but it is so worth it.


Subject: This will cheer you up!

From: Your Brand Name <>

To: Jane Doe <>

Hey Jane,

Did you know that we are together already for 6 months? 

Time flies, huh?

To celebrate this special moment, I am offering you a small gift 

Claim your gift [ link to a discounted product]

But tssss… It's our little secret.

I hope to connect with you again soon.
[Your Name]
[Company name]

Client Onboarding

Onboarding a new client is like adding a new member to your family. 

Introduce them to your brand with a warm welcome. 

Send them a welcome email to nurture this newfound relationship with your customer. And please make sure your email is on a positive note to make a solid first impression.

Subject: Your next steps are… 

From: Your Brand Name <>

To: Jane Doe <>


Hello Jane,

And once again, welcome to [brand name]

Thank you for purchasing the Transformational Course. 

We are about to start something beautiful.

I want to make sure that you feel comfortable during the whole journey with me so here are your next steps:

Sign up for the upcoming session here -> [booking kink]

Set a reminder in your calendar with all the necessary links and times. 

Lastly, you might want to go through the course material to be 100% prepared and ready to rock.

I guess that's it!

I can't wait to see you at our next session.
All the best!

Blog Post Promotion Emails

Sharing your latest blogs and newsletters with your prospects is a great way to tell them you are more than just a buyer to us.

Blog post promotion emails could be your doorway to building a deeper, more intimate relationship with your prospects. 

These emails can get prospects thinking about you beyond just the promotional offers and sales.

You can either share the actual article with them directly in the email or share your thoughts on the topic and see what your prospects have to say about it.


Subject: Be Courageous

From: Samuel P.N Cook 

To: Jane Doe <>


Hi there, 

If you've ever used Adobe’s tools, you know they are beastly. Powerful and useful, yes but overwhelming. And they go far beyond design to encompass video, animation, and typography.

However, paying Adobe $50 or more every month is a pretty stressful part of your month. But we've put together the best tips and tools - all under one roof - just for you.

Check out this article on unique tips and features we think you'll love. (hyperlink blog link)

Personalized Emails Based on Segmentation

We've said this before, and we will say it again; personalized experiences go a long way when it comes to customer satisfaction!

Sending them an email with best wishes on a festive occasion specific to their culture or region is the sort of personalized experience we are talking about. It may not directly lead to purchases, but it will definitely help you build a better relationship with them. 

Does that mean that you will have to send emails individually to each of your customers? Not at all. You can segment and narrow your contact list based on their location, age, gender (and many other categories) and send them the same email. 

Feel free to tweak the style and language of the emails based on the segmentation. 


Subject: Happy Lunar New Year! 

From: Your Brand Name <>

To: Jane Doe <>

Dear Jane,

I would like to wish you a prosperous and happy Lunar New Year! 

I am very grateful for you being a part of our small community, and I am looking forward to reaching new heights together in the upcoming year!

Allow me to offer you a small gift on this great occasion - A free 60-minute strategy chat with me to go through your plans and visions in the upcoming months.

[CTA to claim the gift]

I will see you soon at our session! 

Concluding Notes

All of these email marketing templates can be used to help you increase conversions and optimize your marketing campaigns. But in the end, a great email template is the one that works best for your business goals. That’s why it’s important to test several of these templates over time to determine which resonate most with your target audience (keep the right templates handy).

Send out compelling emails to your people with  SanityDesk. Wonder what it brings to the table? Well, SanityDesk is not just about tracking your emails, but also creating out-of-the-box templates, personalized messages, segmenting your audience, and a whole lot more (and it’s free forever!).

Written by:

Kate VIrchenko

Senior Marketing Manager

Mar 18, 2022



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