SanityDesk Mission

Creating an Ecosystem Where Entrepreneurs Confidently Build And Grow Their Businesses Online

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SanityDesk Vision

Our Vision for Entrepreneurship Online

Our vision is to create a world where entrepreneurs are connected to the people, knowledge, and tools they need to grow - and all stakeholders own and can profit from their data.

At SanityDesk, we have spent the last 9 years working with solopreneurs, and micro-small businesses (teams of under 20 people) to start, grow, and manage their businesses online.

With extensive experience building, integrating, and managing every system online for our clients, we saw that business owners hate dealing with their tech life.

So we decided to build an entire eco-system to help new and aspiring business owners build, manage, and grow the tech online, so they can focus on what they love doing - serving their clients.

We Are An Angel-Funded, TechStars Backed, International SaaS Startup

kyiv

Kyiv, Ukraine

Support & Success Office

Austin

Austin, Texas

Headquarters & Sales

krakow

Warsaw & Krakow, Poland 

Engineering & Marketing Office

That's how it started... and going so far!

August2015

First Line of Code

The first line of code was actually written for James Cook Publishing, a marketing agency back in 2015. Krzysztof (our lead developer) created CMS to manage and build websites and funnel pages for our clients at the innovation hub in Krakow, Poland. The developers lovingly called it L3 CMS (as you might have noticed, we changed the name a bit).

Hub:raum Krakow

January2016

James Cook Media

After James Cook Publishing ran out of money, the owner, Samuel P.N. Cook, started a new company called James Cook Media in Warsaw, Poland. He began teaching a Traffic and Conversion Meetup which helped him to build James Cook Media and pay off his debts.  Samuel has never stopped building the L3 CMS with Filip and Szymon (our new development team back then). And that is why we have SanityDesk now. 

TC Meetup

October2016

$1.8 Million Case Study

From March 2016 - to October 2018, James Cook Media built THE marketing funnel on the future SanityDesk Software. The funnel has generated $1.8 Million in revenue for Peter Sage, a business development coach. Peter was our Customer #1. The software at the time consisted of our page builder, quiz software, and online checkout system integrated with Stripe. So you can see how we have grown over these ages.

Sage Business School

January2017

The StoryGuild

After the Sage Business School talk, dozens of members from the Sage Business School community asked for help building and scaling their businesses online. That's when we felt like rockstars.

Right around that time, we got the idea of creating a StoryGuild where business owners and marketers learn, build, and execute a comprehensive marketing strategy online. And just a few months later, a one-year marketing program stopped being just an idea. 

StoryMatters Workshop JCM

January2018

SanityDesk Coming To Life

By January 2018, our old lead developer Krzysztof had rejoined our development team and had brought our internal product to the point where other clients were using it for their funnels. So we decided to launch a mass, early beta test of the Software starting in January 2018. Over the next year, over 50 clients would build and launch their funnel online using the earliest versions of the SanityDesk Software.

That's when we understood that it was a start of an era.

Workshop Business Owners

May2019

Angel Investment Journey

After hiring a high-end UI/UX designer in 2018 and engaging additional developers to build a SaaS-worthy product, we knew it was time to raise money.

In May of 2019, we engaged Brad Furber (of Aery Advisors) to help build and execute our fundraising strategy and begin raising money for the investment in what was to become SanityDesk.

Brad Furber

November2019

SanityDesk is Founded

After raising our first $50,000 in Angel Investment, SanityDesk was officially founded. October 31st, 2019 - that is the day when Tyron Dizon and Samuel P.N.Cook officially incorporated a SaaS startup. 

Our Corporate Headquarters was chosen to be in downtown Austin Texas. Our tech and main support offices remained in Kyiv, Ukraine. And that's when the story has really begun. 

Austin, TX (3)

April2020

SanityDesk Launches

In February 2020 SanityDesk launched a Closed BETA version of its software. Despite the ensuing COVID-19 shutdown across the world, we have managed to gain a consistently growing customer base among business owners and marketing agencies who want to resell our software. We have also raised $300,000 in Angel Investment led by an experienced group of investors (from 2Enable Partners) from San Francisco's startup community.

Cecil Tech Support

August2021

SanityDesk in TechStars

In August 2021, we got great news. We were one of 12 startups selected out of several hundred applications to the Techstars program in Los Angeles. Our goal was to fully prepare for the public launch of our freemium plan and own marketplace. Both launches were super successful, by the way. 

Techstars

OUR TEAM

Mark

CEO

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Tyron

Co-founder & Chief Product Officer

Product

 

Filip

VP OF ENGINEERING

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Krzysztof

VP OF R&D

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Jake

SENIOR INFRASTRUCTURE DEVELOPER

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Krzysztof

Tech Lead

Olga

Senior Frontend Developer

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Yaroslav

Middle Software Engineer

Serhii

MIDDLE FRONTEND DEVELOPER

Dmytro

Middle Software Engineer

Stanislav

Middle Software Engineer

Dmytro

Senior Product Designer

Kateryna

Product Manager

Marketing

Kate

Marketing Manager

Affiliate & Partnership

Sofiia

Outreach & Partnership Manager

Customer Care

Elena

Head of CUSTOMER SUCCESS

Sofiia

Senior CUSTOMER SUCCESS MANAGER

Cecil
Cecil

Senior Techical Support

People Operations & Culture

Anastasiia

People Manager

Sales

Antonio

HEAD OF SALES

David

Account Executive

Alex

Account Executive

Board of Directors

Tony.png
SVP, Quest Software

Tony Orlando has served as a CRO board member and executive advisor for 25+ years. Most recently he served as SVP of Global Field Operations at Delphix. Before this, he served as EVP of Market and Client Services at 3Pillar Global, which was acquired by CIP Capital in March 2020.

Sandor Hatvany
Manager, 2enable Partners

Sandor Hatvany is an executive partner for 2enable Partners, a Family Partnership primarily focused on private equity investments that succeed in serving all of their constituents; customers, investors, employees, business partners, the environment, and the community at large. 

Thomas Dorame.png
Colonel (Retired) U.S. Army

Thomas Dorame is the Vice President of Space Foundation's Strategic Operations in Washington, D.C. His military career highlights include command assignments at numerous levels, and operational deployments to: Operation Desert Storm; Operation Joint Endeavor; and Operational Iraqi Freedom.

Key Advisors

Brad-Furber.png
Lawyer & Investor Advisor

Brad Furber served as President & CEO of a consumer Internet and software venture, a co-founder and managing member of a corporate finance and securities boutique law firm, an equity partner in a Global 100 Law Firm, and a director of several for-profit and non-profit corporations and foundations.

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Country Director, Effortel

Andrew has served in Sales, Commercial, Marketing, & Product & Tech leadership in GE, SAP. He also served Tesco as COO of Tesco Mobile. In addition, Andrew has co-founded & listed multiple businesses on the London Stock Exchange besides co-founded, worked for & advised startups in Silicon Valley.

Samuel P.N. Cook, Co-Founder of SanityDesk
SanityDesk Co-Founder & Advisors

Former US Cavalry Officer who graduated from West Point in 2000. Founder and advisor at James Cook Media. Started working on SanityDesk technology back in 2015 and lead the company up to 2022. 

SanityDesk

Join us to grow your business online or become one of the SanityPeople (check the career page, we are hiring).

Get sanity with SanityDesk. 

 

Join SanityDesk