First Line of Code
The first line of code was actually written for James Cook Publishing, a marketing agency back in 2015. Krzysztof (our lead developer) created CMS to manage and build websites and funnel pages for our clients at the innovation hub in Krakow, Poland. The developers lovingly called it L3 CMS (as you might have noticed, we changed the name a bit).
James Cook Media
After James Cook Publishing ran out of money, the owner, Samuel P.N. Cook, started a new company called James Cook Media in Warsaw, Poland. He began teaching a Traffic and Conversion Meetup which helped him to build James Cook Media and pay off his debts. Samuel has never stopped building the L3 CMS with Filip and Szymon (our new development team back then). And that is why we have SanityDesk now.
$1.8 Million Case Study
From March 2016 - to October 2018, James Cook Media built THE marketing funnel on the future SanityDesk Software. The funnel has generated $1.8 Million in revenue for Peter Sage, a business development coach. Peter was our Customer #1. The software at the time consisted of our page builder, quiz software, and online checkout system integrated with Stripe. So you can see how we have grown over these ages.
After the Sage Business School talk, dozens of members from the Sage Business School community asked for help building and scaling their businesses online. That's when we felt like rockstars.
Right around that time, we got the idea of creating a StoryGuild where business owners and marketers learn, build, and execute a comprehensive marketing strategy online. And just a few months later, a one-year marketing program stopped being just an idea.
SanityDesk Coming To Life
By January 2018, our old lead developer Krzysztof had rejoined our development team and had brought our internal product to the point where other clients were using it for their funnels. So we decided to launch a mass, early beta test of the Software starting in January 2018. Over the next year, over 50 clients would build and launch their funnel online using the earliest versions of the SanityDesk Software.
That's when we understood that it was a start of an era.
Angel Investment Journey
After hiring a high-end UI/UX designer in 2018 and engaging additional developers to build a SaaS-worthy product, we knew it was time to raise money.
In May of 2019, we engaged Brad Furber (of Aery Advisors) to help build and execute our fundraising strategy and begin raising money for the investment in what was to become SanityDesk.
SanityDesk is Founded
After raising our first $50,000 in Angel Investment, SanityDesk was officially founded. October 31st, 2019 - that is the day when Tyron Dison and Samuel P.N.Cook officially incorporated a SaaS startup.
Our Corporate Headquarters was chosen to be in downtown Austin Texas. Our tech and main support offices remained in Kyiv, Ukraine. And that's when the story has really begun.
In February 2020 SanityDesk launched a Closed BETA version of its software. Despite the ensuing COVID-19 shutdown across the world, we have managed to gain a consistently growing customer base among business owners and marketing agencies who want to resell our software. We have also raised $300,000 in Angel Investment led by an experienced group of investors (from 2Enable Partners) from San Francisco's startup community.
SanityDesk in TechStars
In August 2021, we got great news. We were one of 12 startups selected out of several hundred applications to the Techstars program in Los Angeles. Our goal was to fully prepare for the public launch of our freemium plan and own marketplace. Both launches were super successful, by the way.