First Line of Code
In the beginning, the first line of code was written for James Cook Publishing at Hub:raum's innovation hub in Krakow, Poland by Krzysztof (our lead developer) for CMS to manage and build websites and funnel pages for our clients. The developers lovingly called it L3 CMS (the site explaining their naming still exists at LessLivingLive.com).
James Cook Media
After James Cook Publishing ran out of money, the owner, Samuel P.N. Cook started a new company called James Cook Media in Warsaw, Poland. He started teaching a Traffic and Conversion Meetup with Ewa Wysocka of Tribe47 at Google's Innovation Campus in Warsaw. Here he slowly built James Cook Media, paid off debts from James Cook Publishing, while continuing to build the L3 CMS with Filip and Szymon (our new development team).
$1.8 Million Case Study
From March 2018 - October 2018, James Cook Media built a marketing funnel on the future SanityDesk Software that generated $1.8 Million in revenue for Peter Sage, a business development coach. Peter Sage was SanityDesk Customer #1. The software at the time consisted of our page builder, quiz software, and online checkout system integrated with Stripe. This photo is James Cook Media Founder Samuel P.N. Cook speaking on stage at the Sage Business School in London in 2016.
After the Sage Business School talk, dozens of members from the Sage Business School community asked for help building, and scaling their businesses online. At this point, James Cook Media Founder Samuel P.N. Cook formed the StoryGuild, a 1-year marketing Program to help business owners and marketers build and execute a comprehensive marketing strategy online.
By January 2018, our old lead developer Krzysztof had rejoined our development team and had brought our internal product to the point where other clients were using it for their funnels. We decided to launch a mass, early beta test of the Software through the StoryMatters Workshop in January, 2018. Over the next year, over 50 clients would build and launch their funnel online in a 6-day workshop using the earliest versions of the SanityDesk Software.
Angel Investment Journey
After hiring a high-end UI/UX designer in 2018, and engaging additional developers to build a SaaS worthy product, we decided to raise money for Software development for James Cook Media. In August 2018, Brad Furber of Aery Advisors joined the StoryMatters Workshop as a client to help market Aery Advisors to young startup founders who needed money to raise capital. In May of 2019, James Cook Media engaged Brad to help build and execute our fundraising strategy and begin raising money for the investment. in James Cook Media.
SanityDesk is Founded
After raising our first $50,000 in Angel Investment, we formed SanityDesk was founded as a SaaS startup on the 31st of October 2019. We chose our Corporate Headquarters in downtown, Austin Texas to tap into the marketing tech and digital marketing thought leadership community. Our tech and main support offices remain in Kyiv, Ukraine. With Aery Advisors Principal, Brad Furber as Chairman, we formed our advisory board with the first members out of Austin, including 4 X NY Times Best-selling author and founder of Scribe Media, Tucker Max.
In February, 2020 SanityDesk launched a Closed BETA version of its software. Despite the ensuing COVID-19 shutdown across the world, we have managed to gain a consistently growing customer base among business owners and marketing agencies who want to resell our software. We have also raised a total of $300,000 in Angel Investment led by an experienced group of investors (from 2Enable Partners) from San Francisco's startup community.