May 9, 2022
If you own a small-medium scale business, then it's quite obvious that you've already carried out extensive research to find out the best ways to develop a solid online presence. In your journey, you may have come across the term -' one-page websites.' If you're not very clear about the idea of one-pagers, here's a little brief - they're websites consisting of a single page. This page holds all necessary information about the business, including Hook and introduction of the brand, product presentation, and credentials. Read this article here if you want to learn more about one-page websites.
It doesn't matter if you already own a website or just got your hands dirty with building one, it's imperative to have these 7 essential questions answered, and we're here to answer all of them. Let's delve deeper!
One-pagers are concise, and their creative punch makes them stand out in the crowd. Due to this, they are perfect for every industry. The primary tricks are -
One-pager websites are pretty easy to navigate as they contain fewer pages. They ensure that you won't lose your prospect; however, they are not that flexible in terms of information. Thus, you need to be extra thoughtful while drafting the hooks and title so that they look robust and informative enough, compelling the visitors to convert.
Despite the concept that one-pagers are not ideal for physical products, they fantastically do the job of showcasing your specialized goods/services. You may consider a classic multi-page website if you own a giant online store. However, it's worth keeping in mind that using a one-pager as a landing page will allow you to deliver a clear message and focus on one specific offer. Undoubtedly, this will increase the chances of conversion.
The previous point may have left you curious - how are the one-pagers and landing pages different? Well, here comes the clarification :
A one-pager website showcases an entire website's content on a single page. It's similar to the homepage of a multipage website that has multiple call-to-action (CTA) and messaging focal points.
Contrarily, landing pages hold a single CTA and single focus. For example, if a one-page website or homepage features 20 links, your attention ratio per click will be 5%. On the other hand, for landing pages, it will stand at 100% as it features a single CTA link/button.
When it comes to laying out the structure of a one-page website, you're always free to play; but here's a recommendation from SanityDesk:
1. Brand logo and name:
Use your brand elements (such as your logo & name) in a way that is easily visible and memorable. Ensure that your logo and name is placed right on top (preferably at the head of the page).
2. Catchy Hook:
Your hook should intrigue your visitors and give them a compelling reason to scroll down.
You can do this by stating the struggle of your prospect. For example, if you are selling software for organizing your day, you could use a hook such as: “Tired of missing deadlines, not finishing tasks and hyper procrastinating?”
If your product is an easier or cheaper alternative to an existing popular product - you could talk about the popular product in the hook. For example, if you are creating an easy design software, your hook could be: “Design anything in minutes without having to learn Photoshop”.
Sometimes companies also use an offer as a hook. Something like, “Now try the full version of our product for $10 only.” Using an offer as a hook may work if your brand already has some familiarity.
Let your visitors know who you are. If you deal with physical products, this should go after "tell them more". You should earn trust by introducing the people and processes behind your brand. It's worth remembering that your potential buyers trust human beings more than brand names. Exhibit your offers, photos, prototypes, videos - everything that shows what people can get when they count on you. It also makes sense to add symbols of validation such as positive reviews, awards, and recognitions.
4. Tell them more:
Talk about the offered benefits that answer the struggles from the hook. Add credentials like certificates, testimonials, accreditations, etc. that justify your legitimacy and authenticity.
The given layout goes together with the thought process of your prospects. When a question knocks in their mind, you answer precisely!
It's quite an individualistic process. You should put yourself in the shoes of your potential buyers and identify what they would want to see or what would push them to react better. For example, intrusive color combinations like bright orange and black may scare visitors off if you are a family therapist.
Here's a set of other factors that you need to consider:
Pick up 3 primary colors and stick to them. Keep it elegant.
Apart from the product pictures, you may use pictures with people who look like your ideal clients the most. This will help your potential buyers to resonate with the images.
Use a maximum of two fonts - 1 for the headline and 1 for the body text.
Always use high-resolution images and logos. With the changing devices, websites can change, and so can the visuals.
Once you develop your one-pager website, you should pay attention to its functionality. So, measuring some metrics is essential, and here's what you need to track.
The number of visitors - this metric shows you the number of visitors who've checked your page. It's an effective tool that lets you know how efficient your Ads and SEO optimization are.
Session Duration - it shows how much time your visitors are spending on your page. It indicates the relevance of the content for your prospects.
Top Traffic Source - one of the most vital ones! It shows the source from where the users land on your page. It helps you identify which segment of your marketing needs more attention - emails, ads, organic search, etc.
Bounce rate - lets you know the % of users that leave the page. It's crucial because it may indicate something is wrong with your page, and you may need to fix it.
Conversion rate - the name speaks for itself! The conversion rate can be calculated by dividing the number of visitors by the people who actually convert (buy your offer). It's an excellent metric that talks about the overall success of your one-pager.
Taken separately, these metrics are already of great use. But if you analyze them, they give you a greater and more precise picture of your page performance.
When you know the metrics, you may ask who measures the metrics and how they're measured? Well, google analytics does this for you, including -
Keeping track of the online traffic.
Analyzing user behavior.
Preparing and customizing data reports.
Enhancing online marketing with marketing analytics.
Elevating content marketing and SEO.
To use google analytics you need to add the Google Analytics tag to your website.
Facebook Pixel will allow you to run ads on Facebook. Similarly, you could also install the pixels from all the other ad accounts that you may choose (e.g. Snapchat, Google Ads)
What are pixels or tags? These are tiny pieces of code that you need to add to your site. This code connects your site to the respective analytics tools and the ad accounts.
For online businesses, Search Engine Optimization (SEO) does the job of a game-changer. Better SEO helps you appear on the top of the Search Engine Result Pages. This is what the process looks like:
Start with researching the keywords relevant to your industry. A keyword is essentially the search term that people feed in the search box of Google or other search engines (Yahoo, Bing, etc.) when looking for something. So, you need to ensure that your keywords perfectly match the search intent of your target audience.
Don't forget to include the keywords in your copy and avoid overusing them. The text must make sense. Additionally, optimize the used images by using your keywords in the image description (you can find this while uploading pictures to the website builder).
Hyperlink the interrelated blog articles - it elevates the chance of being noticed by the search engines. Besides, try getting links and being mentioned from other sources.
Again, Google Analytics and Facebook Pixels can assist you in tracking and improving your SEO - so don't disregard either of them!
Well...we've got you covered with the main FAQs and the trickiest aspects of making a functional one-page website! From the usability and relevance to visibility - now you are equipped with all the essential info that lets you make the most out of your one-pager. If you are eager to learn the best methods of building a functional one-page website, don't forget to check out our previous article.
To build a functional one-pager website that doesn’t hit your pocket hard, you can count on SanityDesk’s world-class tools. With avant-garde software and vetted specialists, SanityDesk helps you drive your online marketing in your preferred way. Choosing SanityDesk lets you enjoy cost & time efficiency, and convenience comes as an added benefit.
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